In Action

Cleaned Green

Challenge & Goal

Dec
2022
In December 2022, Foonster LLC partnered with CleanedGreen.com, an emerging startup focused on solving one of the poultry industry’s most pressing environmental challenges—waste management. CleanedGreen had developed a patented technology to convert poultry litter, traditionally a costly waste product, into a monetizable resource. Their innovative approach promised to turn a financial burden into a new source of revenue for poultry farmers, while also addressing greenhouse gas emissions and waste disposal issues.

To launch the brand and communicate this breakthrough to both the agricultural and environmental communities, Foonster was tasked with creating an initial online presence and strategic messaging framework. The goal was to build trust in a completely new technology by highlighting the tangible economic and ecological benefits it offered. CleanedGreen needed a flexible, high-impact platform to support its outreach efforts, attract investors, and initiate early traction in the market.

Startup Partnership

Foonster collaborated with CleanedGreen to launch a technology-driven solution for poultry waste management.

Environmental Focus

The patented system addressed major sustainability challenges, reducing waste and emissions from poultry farms.

Go-to-Market Challenge

CleanedGreen needed a compelling narrative to educate and inspire stakeholders about their breakthrough model.

CleanedGreen poultry litter solution overview

Solution

To support CleanedGreen's launch, Foonster deployed the Tyfoon SaaS framework, delivering a scalable, brand-aligned platform capable of supporting high-impact messaging and future outreach initiatives. Built around the client’s core value proposition, the messaging emphasized innovation, sustainability, and profitability—positioning CleanedGreen as a leader in circular agriculture solutions.

The site structure was designed to appeal to both farmers and investors, with focused sections explaining the technology, economic benefits, and ecological advantages. Foonster worked closely with CleanedGreen to distill complex technical concepts into plain language, supported by visuals and calls to action. Because the entire site was launched based on a single PDF whitepaper, content strategy and UX design had to work in harmony to fill in gaps, establish credibility, and accelerate brand trust.

Tyfoon Platform

The Tyfoon SaaS platform enabled rapid deployment and strategic flexibility across messaging and media.

Narrative Development

Foonster translated technical innovation into clear, benefit-driven messaging for diverse audiences.

One-Source Strategy

The launch site was developed entirely from a single PDF, requiring high-efficiency content engineering.

Technology overview diagram
CleanedGreen website interface preview

Outcome

CleanedGreen launched with a professional digital presence that clearly articulated the value of its patented technology. The site helped secure early visibility with poultry industry stakeholders, environmental advocates, and potential investors. By transforming waste into a revenue stream and aligning itself with sustainability goals, CleanedGreen positioned itself at the intersection of agricultural innovation and environmental responsibility.

Foonster’s work with Tyfoon not only accelerated the launch, but established the brand as a credible and forward-thinking player in an emerging market. With a strong foundation now in place, CleanedGreen is prepared to scale its outreach, build strategic partnerships, and evolve its messaging as it moves from startup phase to market adoption.

Credible Launch

The initial rollout delivered professional branding, structured messaging, and visual clarity from day one.

Eco-Innovation

CleanedGreen’s approach turns poultry waste into value—reducing pollution while increasing farm profitability.

Growth-Ready

The Tyfoon-based platform supports ongoing outreach and future updates as the company scales its impact.

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