Greater Birmingham Association of Home Builders

Challenge & Goal

The primary challenge was to develop a website that could serve both public and private audiences: promoting member businesses, facilitating secure communication among members, and offering dynamic updates for news, events, and regulatory content. Integration with ChamberMaster was also critical, as GBAHB already used it to manage member data. The new platform needed to present a polished, mobile-friendly, and future-ready interface while maintaining administrative simplicity behind the scenes.

Strategic Partnership

Burton Advertising was selected to overhaul the GBAHB site and deliver a future-proof solution with long-term flexibility.

Platform Limitations

The previous WordPress site was difficult to manage and lacked the structure needed for scalable member services.

Multi-Audience Focus

The site needed to balance public engagement with private member functionality, including secure content and directories.

Solution

Burton Advertising collaborated with Foonster LLC to implement the Tyfoon CMS, a scalable platform tailored for association websites. Tyfoon allowed for full control over content, page structure, user permissions, and design—all while supporting integrations with third-party systems like ChamberMaster. For GBAHB, Tyfoon became the frontend engine, while ChamberMaster continued to power backend membership records and event tracking.

Key features included a custom-built member directory, a gated members-only portal, and a dynamic news and event publishing system. Member profiles featured categorized listings, contact details, and links—offering the public a trusted way to discover contractors, suppliers, and service providers across the region. The secure member area included document archives, event calendars, and internal announcements, all managed by staff through Tyfoon’s user-friendly admin panel.

With design led by Burton, the final site presented a professional, mobile-optimized experience aligned with GBAHB’s brand. By marrying aesthetic polish with backend strength, the project delivered both internal utility and external credibility.

Tyfoon Integration

Tyfoon provided a flexible framework for member directories, secure portals, and real-time content updates.

ChamberMaster Sync

The solution integrated with ChamberMaster, allowing for a seamless backend without manual data entry.

Dual Audience UX

Burton designed a user experience that served both the general public and logged-in members with equal ease.

Outcome

The redesigned website at birminghambuilder.com successfully launched with a scalable structure, intuitive navigation, and long-term extensibility. Members gained a clean, secure space to access internal resources, while the public could easily browse trusted homebuilders and suppliers through the enhanced directory. GBAHB staff now benefit from centralized content control without needing technical support for daily updates.

The integration of Tyfoon and ChamberMaster created a unified digital workflow—minimizing manual processes and enabling better engagement across all audiences. Burton Advertising and Foonster continue to support GBAHB’s evolution as the site expands to accommodate new content types, membership tiers, and marketing campaigns. What began as a technical upgrade has grown into a long-term strategic asset for the association.