AI Visibility Engineering (AIVE)
Build for now. Optimize for what’s next. AIVE is the foundation of Trust-Layer Optimization, engineered to make your brand discoverable, parseable, and promotable by AI systems—without abandoning the proven benefits of technical SEO. Both are necessary. One gets you found today. The other ensures you’re recommended tomorrow.
AI doesn’t scan the web like humans or even like legacy search engines. It builds knowledge based on structure, trust, and consistency. AIVE ensures your digital infrastructure feeds those inputs properly—supporting everything from semantic markup and crawl hierarchy to contextual confidence and real-world validation.
Every technology decision—from metadata to directory structure to analytics—should serve your AI trust profile. That’s what AIVE delivers.
Core AIVE Tactics
Every element of your stack must be optimized not just for indexing—but for interpretation by AI.
- Schema.org implementation for all entity types: Org, Person, Product, Service, FAQ, Breadcrumb
- Meta content audit + OpenGraph/Twitter markup to control previews in AI, social, and voice
- Canonical/redirect management to eliminate duplication and signal primacy
- Machine-readable service menus and structured contact blocks
- NAP accuracy across directories: Yelp, GMB, BBB, industry verticals
- Heading structure and semantic markup optimized for parsing by LLMs and search crawlers
- Internal linking with topic clustering for entity coherence
- Speed and HTML5/AMP validation for trust and accessibility signals
- Structured location/service pages for geo-AI visibility
- Automated testing with custom crawlers + Schema validators
SEO Isn’t Dead. It’s Just Evolving.
Technical SEO still matters—but it’s now part of a broader visibility system. AIVE doesn’t replace SEO. It integrates with it and extends it into the AI layer, ensuring your brand can be indexed by search engines and interpreted by large language models, AI agents, and algorithmic recommenders.
The future isn’t SEO vs. AIVE. It’s SEO + AIVE feeding a single trust metric AI uses to determine inclusion in the response.