Client: Greater Birmingham Association of Home Builders
Date: January 2016 - Present
Burton Advertising, a renowned digital marketing agency, partnered with the Greater Birmingham Association of Home Builders (GBAHB) to revamp their online presence. The primary goal was to replace their existing WordPress website with a robust and scalable solution that would effectively showcase the association's services, engage their target audience, and facilitate seamless communication between members and the public.
The challenge was to create a website that would reflect GBAHB's professionalism, expertise, and commitment to the homebuilding industry. The goal was to develop an intuitive and visually appealing platform that would serve as a comprehensive resource for builders, homebuyers, and industry professionals in the greater Birmingham area.
Take a Look Inside
Burton Advertising collaborated closely with the Foonster LLC to design and develop a cutting-edge online solution that met the Greater Birmingham Association of Home Builders specific requirements. To ensure a robust and scalable website, the team implemented the Tyfoon Content Management System (CMS).
The Tyfoon CMS provided a powerful and flexible framework for building the website. It allowed for easy content management, seamless integration of custom features, and efficient maintenance of the site. With the Tyfoon CMS, Burton Advertising created a visually appealing and user-friendly interface, ensuring an exceptional user experience.
The website's design was meticulously crafted to align with the association's branding and convey a sense of professionalism and credibility. Burton Advertising created a visually appealing and user-friendly interface with intuitive navigation, captivating imagery, and a clean layout, enhancing the overall user experience.
A key aspect of the solution was the implementation of a custom member directory that provided a comprehensive listing of the association's members. This directory allowed visitors to easily search for builders, contractors, suppliers, and other industry professionals in the greater Birmingham area. The member profiles included detailed information, contact details, and links to their respective websites, enabling users to connect and engage with members directly.
To streamline communication and collaboration among members, Burton Advertising integrated a secure members-only area. This area provided exclusive access to valuable resources, forums for discussion, event calendars, and a document repository. It facilitated seamless interaction and knowledge-sharing among GBAHB members, fostering a stronger sense of community within the association.
Additionally, the website featured a news and blog section that provided up-to-date information on industry trends, regulatory updates, and association news. This section served as a valuable resource for builders, homebuyers, and industry professionals, keeping them informed about the latest developments in the homebuilding industry.
The collaboration between Burton Advertising and the Greater Birmingham Association of Home Builders resulted in a highly successful website that exceeded the client's expectations. The new website at birminghambuilder.com effectively showcased the association's services, promoted their members, and provided valuable resources for builders and homebuyers. The member directory and members-only area fostered collaboration and community engagement among GBAHB members.
By utilizing the Tyfoon CMS, Burton Advertising ensured a stable and scalable website that can accommodate future growth and evolving needs of the association. The new online platform positioned the Greater Birmingham Association of Home Builders as a trusted authority in the homebuilding industry, providing a valuable online hub for builders and industry professionals in the greater Birmingham area.